| |
|
30 March 2004  The DSAS e-News Issue 1 Dear Friends of DSAS Why Direct Sales? Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. The direct sales industry today generates sales of over US$85 billion in over 170 countries and territories, through the 46 million direct sellers around the world. Direct sales hopes to provide low cost, low risk business opportunities to the average person. Because of the person-to-person nature of sales, direct sellers require services like telecommunications, transportation and hospitality. It helps build new skill sets and generates new jobs. As an industry, it provides added advantages to the consumer like new products, competitive pressure and capital investment to the market place. These socio-economic contributions to the market place is another reason why direct sales is often regarded respectfully. Direct selling offers choice to consumers. It works in favor of the consumer by providing personalized services and convenience. In Singapore… According to statistics gathered by the World Federation of Direct Selling Associations (www.wfdsa.org), there are over 250,000 people in Singapore in direct sales, churning up US$192 million worth of retail sales in 2002. In year 2003,sales were estimated to be US$300 million. This is set to be a growing trend as more direct selling companies venture here and more Singaporeans come to realize the potential of this industry. What is a legitimate Direct Selling Company? Direct selling provides important benefits to individuals who desire an opportunity to earn an income and build a business of their own. It offers an alternative to traditional employment for those who desire a flexible income earning opportunity to supplement their household income, or whose responsibilities or circumstances do not allow for regular part-time or full time employment. Illegal pyramid schemes seek to make money from you (and quickly). Multilevel marketing companies seek to make money with you as you build your business (and theirs) selling consumer products. In pyramid selling the driving force is in recruiting more and more people as opposed to selling goods and services. As the pyramid base gets larger, it eventually collapses. Key differences to look out for:
If still in doubt, contact the DSAS for a list of members: www.dsas.org.sg Interaction With Other Organizations DSAS is an affiliate of the WORLD FEDERATION OF DIRECT SELLING ASSOCIATION (WFDSA) and is also an Institutional Member of the Consumers Association of Singapore (CASE). DSAS interacts regularly with other direct selling associations particularly those in the ASEAN and East Asia countries as well as with the US DSA. Latest Activities Update There will be a Health Seminar jointly organised by the DSAS member companies on "The Benefits and safety of Health Supplements". The details are as follows: Date:
1st April 2004, Thursday
Time: 2 - 5pm Speakers: Dr John Hathcock Venue: Otani Hotel, Level 6, Phoenix Ballroom Price: S$10 per ticket About the Talk The talk aims at educating the public on the uses and benefits of Health Supplement from the professional background/standpoint of the speaker, Dr John Hathcock, Ph.D. who is the Vice President of Scientific and International Affairs for the Council for Responsible Nutrition. For tickets, pls approach any DSAS member companies. About John N. Hathcock, Ph.D.
To know more about DSAS, please click here |
|||||||||||||||||
| dsas member |