Mr. Seah Seng Choon
Executive Director
Consumers Association of Singapore (CASE)  

Seah Seng Choon is the Executive Director of CASE chartered to protect and enhance consumers’ interests through information and education, and to promote an environment of fair and ethical trade practices in Singapore.

As an advent advocate of fair trade, Seng Choon is well-respected and plays an active role in various organisations. He is a member of the Genetically Modification Advisory Council, the Management Systems Standards Committee (MSSC), SPRING, Food Standards Committee Member of Singapore Articles National Code, member of Cut Waste Panel set up by the Government, a member of the National Trust Council set up by IDA to promote safe and secure e-commerce and a member of the Certification Advisory Council (SPRING).

Seng Choon had extensive experience in running organizations. He was the Executive Secretary of The Food and Beverage Industrial Workers Union, which advocates fair employment terms for workers, General Manager of NTUC Denticare which provides affordable dental services, Director for Skills Development at NTUC training department which overseas among other things, the Skill Redevelopment programme which facilitates the retraining of workers in Singapore, board member of former National Productivity Board which oversee the productivity movement in Singapore.