The Objectives of DSAS Are:

1. To foster, promote and protect the method of merchandise distribution and servicing in which its members engaged.
2. To promote a high standard of merchandising and servicing practices.
3. To foster favourable public relations and present the views of its members to government bodies and consumer groups.
4. To cooperate with government bodies in respect of matters relating to the methods of production marketing and servicing employed by its members.
5. To cooperate with other organisations and groups having similar objectives.
6. To collect and disseminate information and data pertinent to the affairs of the members.
7. To promote among its members friendly business relations, mutual confidence, goodwill, and
8. To meet the collective needs of member companies. To do so always in the public interests.